Priya Jain - Kamal

Kamal

Brand Identity · Logo Design · Adobe Illustrator

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A logo design project exploring how personal meaning and visual symbolism can inform a brand identity. I chose the lotus flower as the central visual because of its connection to my Indian heritage and a personal childhood memory of my maternal grandmother growing a lotus.

01 — Concept

A lotus-inspired identity for a perfume brand

I chose the lotus for two reasons: it is India's national flower, and it has personal significance through a memory of my maternal grandmother growing a lotus in the garden of her old home.

Because flowers are commonly associated with perfumes and cosmetics, I explored the lotus as the central visual element for a perfume brand. I wanted the identity to feel elegant, soft, and distinctive.

02 — Developing the Logo

I designed the perfume bottle with a lotus at its base to establish the flower as the central theme of the brand.

My initial design used the Curvature Tool to create the petals. During a work-in-progress critique, I received feedback to use smoother lines to better communicate the brand's sense of elegance.

I revised the design by using the Circle Tool to construct the petals and the Direct Selection Tool to manipulate their shape.

03 — Refinement

I developed a pastel color palette inspired by lotus color:

Pink — the lotus flower
Green — the leaves surrounding the lotus
Blue — the bottle cap, representing the lotus as an aquatic plant

I also selected the Delinia typeface because it felt stylish while remaining readable.

Based on critique feedback, I refined the bottle's edges, standardized the stroke weight to 1 pt, and moved the company name from inside the bottle to below it. This helped give both the bottle and the name more visual attention.

04 — Final Direction

The final logo combines the lotus, perfume bottle, pastel palette, and elegant typography into a cohesive visual identity.

The iterative process showed me how small changes to shape, spacing, stroke weight, and typography can significantly affect how polished and visually balanced a logo feels.

Tools: Adobe Illustrator

Course: ARTS 75 — Basic Graphic Design

Focus: Logo Design · Brand Identity

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